Pop-up garden

Client
DHB Group
Project
Pop-up garden
Location
Manchester City Centre
Pop-up garden

Case study
How a pop-up garden in Manchester created a stirring experience for coffee lovers

Overview
One of the most recognised coffee brands in the world needed to make a strong impression during the summer, with its pop-up garden in St. Ann’s Square, Manchester. As well as being ‘an oasis to pause and rest’, the display also featured an insight into the history of coffee, along with information on how people can support the brand’s charitable initiatives.

The Challenge
Johnsons of Whixley worked on the brand’s promotional project in conjunction with DHB Group, who provide a full range of quality bespoke mobile promotional equipment solutions to blue chip clients in the UK and throughout Europe.

But the pop-up needed to be something far more than merely a green space in which to sit and drink coffee: the global coffee brand wanted the experience to be immersive, memorable space that told the brand’s story, so special props and talking points were a key feature, such as a hanging chair and a decorative birdcage.

The pop-up café had dedicated areas in the space that embodied the key themes of ‘how it all began’, through to the brand’s charitable work with cows in Rwanda, and the source of the coffee beans used in its chains.
The Solution
Johnsons supplied £7,000 worth of plants and materials for the one-of-a-kind project, including:

• Ginkgo and bay trees
• Grasses
• Bamboo
• Shrubs
• Ferns
• Ivy screens and ivy on canes.

Results
The world-renowned coffee brand, which operates thousands of cafes and sells its products in shops around the globe, saw hundreds of customers flock to its Manchester pop-up during its 12-day stint.
The global coffee brand gave out free drinks from its chilled classic range during the peak of summer, including a new signature chocolate drink that launched earlier in the year.
Working with the brand and Johnsons on the project, DHB Group commented: “Johnsons could not have been more friendly, helpful and informative about the variety, the care and the delivery of the products and service they provide. We will use them again and again in the future, and highly recommend their services to all.”

Johnsons of Whixley’s Ellie Richardson said: “For close to 100 years, Johnsons has established working relationships with companies large and small across many sectors in the UK and beyond, and we value each of them. However, it’s rare to be given an opportunity to work on a horticultural project for a true world-renowned brand.

“It was also great to get properly ‘hands on’ with the project – from quoting, to helping plant, to seeing the final finished garden in Manchester. It’s rare we have the opportunity to be involved in a project so comprehensively, from start to finish, but it’s a challenge the business has relished.”

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